Getting the Message Through

Abstract

At first glance, communication doesn't seem to be too difficult. After all, all you need are the four basic ingredients a sender, a receiver, a message and a channeland all you have to do then is send that message through the right channel to the receiver. Unfortunately, the fact that communication often fails is the sad proof that it is a little more complicated than that. Noise in the channel that creates preconceptions on behalf of the receiver can destroy the process. This paper explains what you really need to do to get that message through, to make yourcommunication process successful.