How to Build Public Information and Understanding: Some French Examples

Abstract

Public perception of nuclear issues and of the environmental impact is largely dependent on the general public's knowledge and understanding of complex scientific and technical matters which characterize the nuclear world, and on information provided by mass media which primarily tends to emphasize dramatic aspects. Consequently public information must be provided as completely and in as straightforward a manner as possible, and be adapted for people who do not have a clear understanding of nuclear technologies. Information must be objective in all cases, in order to increase credibility over time. This is important because confidence in scientists, and more generally in technical progress, has been eroded. In addition, when providing information, one has to anticipate events as much as possible in order to avoid mis-understandings when crises occur. Explanations during crises will then be better understood and confidence will be maintained.Examples of campaigns undertaken by the French Atomic Energy Commission are given in this paper.